Introducing Serendipity + Shine On

We’re excited to announce two NEW BasicGrey collections available exclusively at Jo-Ann Fabric and Craft Stores, Serendipity and Shine On.  These two collections were set in select stores today and are now available!

With new collections come new project eye candy created by BasicGrey designer Kelly Goree. First up, projects created with Serendipity :

Next, projects created with our Shine On collection :

We hope these projects inspire you to take a trip to your nearest Jo-Ann Fabric and Craft store to see the entire collections.

Looking for the Serendipity and Shine On? Click here to see if your local store location will be carrying those lines. Don’t see your local store? Request it through Jo-Ann’s online contact form.  International customers, don’t fret! These lines are being carried in select markets world wide through our international distributors.

Don’t have a Jo-Ann’s close by?  Don’t fret!  We have TWO prize packages ready to send out to two lucky BasicGrey fans, simply see the giveaway bow below for your chance to win!


a Rafflecopter giveaway

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210 thoughts on “Introducing Serendipity + Shine On

  1. Today, I went to the beach with my children. I found a sea shell and gave it to my 4
    year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear
    and screamed. There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is completely off topic but I had
    to tell someone!

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