Introducing Serendipity + Shine On

We’re excited to announce two NEW BasicGrey collections available exclusively at Jo-Ann Fabric and Craft Stores, Serendipity and Shine On.  These two collections were set in select stores today and are now available!

With new collections come new project eye candy created by BasicGrey designer Kelly Goree. First up, projects created with Serendipity :

Next, projects created with our Shine On collection :

We hope these projects inspire you to take a trip to your nearest Jo-Ann Fabric and Craft store to see the entire collections.

Looking for the Serendipity and Shine On? Click here to see if your local store location will be carrying those lines. Don’t see your local store? Request it through Jo-Ann’s online contact form.  International customers, don’t fret! These lines are being carried in select markets world wide through our international distributors.

Don’t have a Jo-Ann’s close by?  Don’t fret!  We have TWO prize packages ready to send out to two lucky BasicGrey fans, simply see the giveaway bow below for your chance to win!


a Rafflecopter giveaway

203 thoughts on “Introducing Serendipity + Shine On

  1. These are so sweet! I especially love the little birdie in the tag! :) I’m just sad there are no Jo-Ann’s here in Canada for me to get some! :( Thanks for the opportunity, though!

  2. I just LOVE the Shine ON collection. I am so partial to cupcakes and clouds. Gorgeous samples!!! Thank you for the opportunity to win such beautiful collections!!

  3. I guess since I have lots of birthdays to scrap or make cards for, I lean towards Shine On, but Seredipity is super sweet! Thanks for the chance!

  4. Lovely colours – I love when you release a “girl” line and a “boy” line at the same time – so versatile!

  5. I am so excited. The papers are beautiful and Kelly Goree your work is fantastic. Thank you, thank you ,thank you.

  6. These look so great! I love Basic Grey!! And I’m glad that JoAnns will be carrying them, since I usually don’t see Basic Grey there! Thanks!!

  7. Wow! I just received your email and I am so excited!!!! (and I replied back with my info!!)
    Thanks so much!!!

  8. So I saw that based on the list of Joann locations that carry the new lines, that my local one was listed, so I hurried over there. Surprises, surprise, they didn’t have it, and to add insult to injury, the manager didn’t even know what BasicGrey was!

  9. yeah… found it at my Joann’s (Brighton, MI), the end cap was fully stocked and looked great! Then I noticed both stacks of 12×12 pads were dented. Every pad. Like the box was dropped off the truck. No way am I paying for that crap–even with my 40% off coupon.

    Don’t bother, Basic Grey! Stick to selling to LLS’s that know what they are selling and take pride in it!

  10. These lines are adorable, but 2 giant THUMBS DOWN for being a Joanns exclusive! The nearest J’s is an hour interstate drive for me and I’m not about to drive that far without even knowing if it’s in stock. I usually only shop J’s online. I can’t even find these lines on ebay so I guess I’ll miss out completely on this even though I own almost every BG line from the beginning.

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